even though accessing products and services remotely is not a new concept, advances in
technology continue to create new opportunities – and new channels – for consumers to
conduct business. today, the mobile channel is a prime example. particularly suited for
an on-the-move society that demands convenience, mobile devices – including laptops,
mobile phones, smart phones, tablets and pdAs – free consumers from the confines of
traditional storefronts and geography by providing anywhere-anytime access on a 24x7
basis.