I have 25+years of Marketing and Communications experience, leading corporate marketing and communications teams for a variety of multi-million dollar companies, including Miller Brewing, H&R Block, and IDEXX Laboratories, the world’s largest animal diagnostic company.
Additionally, as an invested media savvy professional, I also keep a keen eye on emerging media and trends as an innovative approach to facilitating brand awareness and loyalty.
At RSA, I am responsible for the management of two RSA Archer Communities on the new RSA Link Community portal, RSA Archer GRC Suite, our public facing community, and the RSA Archer Customer/Partner Community, a private community that is open to current Archer customers and partners only. Membership grew at 45% in 2016, and continues its upward tick in 2017.
The RSA Archer private community is a powerful governance, risk and compliance (GRC) online network that promotes collaboration among the 6,000+ Archer customers, partners, industry analysts, product, and GRC subject-matter experts. Questions and discussions that take place within the private Community continue to provide the most robust collaboration tool within the private Community, garnering more value from a committed group of equals.
The public-facing RSA Archer GRC Suite Community is a public forum, bringing together customers, prospects, consultants, GRC thought leaders, product and subject-matter experts, partners and analysts to talk about GRC as a practice.
Archer customers have a strong ‘sense’ of community, which fosters increased activity, brand loyalty, and advocacy
Additionally, there is the recently launched RSA Archer GRC Champion Network, a private advocacy community comprised of a selective group of the most effective Archer advocates that have proven they go above and beyond to help drive Archer deep into their organizations, industry or market. Champions serve as a critical source for roadmap feedback, serve on advisory councils, speak at events such as RSA Charge and User Groups, co-author blogs and articles, and participate in analyst activities among other things.