Summary:
Thank you for being a valued customer of RSA! We wanted to share some exciting news about our product branding. RSA Identity Management and Governance (IMG) has been rebranded to RSA Via Lifecycle and Governance (RSA Via L&G). As was announced in April, RSA rolled out RSA Via (http://rsavia.com/ ), the smart identity solution that protects from endpoint to cloud. RSA Via L&G are crucial pillars of this solution. And, as an IMG customer (now RSA Via L&G customer), you are already a part of the Via family.
As we look forward to the upcoming RSA Via Lifecycle and Governance 7.0 release, you will notice the transition in nomenclature from IMG (Aveksa) to RSA Via Lifecycle and Governance (RSA Via L&G). It is still the same market leading product, but you will also have the upgrades and enhancements introduced in the 7.0 release.
I am sure you have questions that come to you mind and we are here to address them. Below is a brief Q&A for you to consult as a start. Please contact kimberlee.bachman@rsa.com with any questions about branding or reach out to your account manager with additional questions.
Will I have to download software differently than before as a result of this branding change?
No. As a current IMG customer, you will still receive the same support and still be able to download software upgrades from SCOL for the RSA Via L&G 7.0 release and beyond.
Will the product functionality change as a result of this branding change? Will my User Interface be different?
No. There will be no changes to the product functionality that you currently have licensed due to the branding change. The primary change that you will see is the use of ""RSA Via L&G"" nomenclature instead of ""IMG.""
Will the pricing of the product or the maintenance that I purchased that I purchased change or the names of the product that I already own change?
No. Individual modules will continue to stay active as you purchased them. Any customer who needs to add users or upgrade to new modules can still do so. Given that you purchased the product when five modules were availableÑAccess Certification Manager, Access Request Manager, Access Fulfillment Express, Business Role Manager and Data Access Governance, you will continue to be able to purchase and obtain upgrades for these modules. .
So, what will change other than just the product label and brand?
The branding change will be for new customers of RSA Via L&G. The difference, however, only impacts packaging of the product capabilities. These will not affect how we will deliver the product to our current customers. The packaging changes include:
- RSA Via Governance: gives visibility and insight into who has access to what, and conduct access reviews, making it possible to achieve sustainable compliance. This is the new name for the Access Certification Manager (ACM) module.
- RSA Via Lifecycle: simplifies and automates how access is requested, approved and delivered. This new packaging includes the functionality of Access Request Manager (ARM) and Access Fulfillment Express (AFX) modules and includes policies and collection abilities to support these processes.
- Data Access Governance and Business Role Manager modules remain unchanged.
Look forward to more news about RSA Via Lifecycle and Governance 7.0 in the coming weeks. Your feedback is valuable and is used to prioritize new features and functionality for future product releases.
Related Articles
Monitoring page performance issues in RSA Identity Governance and Lifecycle 67Number of Views Getting started with the RSA SecurID Access Cloud Authentication Service 649Number of Views Online, Reinstall Required message on Web Tier after reinstalling with the new RSA Authentication Manager 8.x Web-Tier pac… 1.95KNumber of Views Download RSA SecurID Access Cloud User Event audit logs using Cloud Administration REST API CLU 1.88KNumber of Views How to manipulate imported RSA SecurID Software Token(s) on an iPhone or iPad device 735Number of Views
Trending Articles
Downloading RSA Authentication Manager license files or RSA Software token seed records RSA MFA Agent 2.3.6 for Microsoft Windows Installation and Administration Guide Quick Setup Guide - Passwordless Authentication in Windows MFA Agent for Active Directory Mandatory Certificate Upgrade Required by 6th October 2025 for RSA MFA Agent for PAM, RSA MFA Agent for Apache, and Third … RSA Authentication Manager 8.9 Release Notes (January 2026)